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The Page Turner Blog is about C-suite topics with communications optics.
What Does the Future Hold for PR and Communications?
April, 25, 2017 by Fred Cook

As USC's 2017 Global Communications Report confirms, finding and retaining talent remains the the number one challenge facing the PR industry. Maybe because less than one-third of PR executives believe the industry is doing a good job of positioning itself as an aspirational career choice. Or maybe because hard-to-find strategic thinking is prized as the most important skill a PR person needs....

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The Duck that Sells a Promise (New CCO Podcast)
April, 13, 2017 by Arthur W. Page Society

If you're a fan of the Grammys you may have noticed an unusual guest on the red carpet – the Aflac duck. But his journey there wasn't through the entertainment industry. It was through a philanthropic program that ties back to the very founding of the company. Catherine Blades, CCO at Aflac, joined Stacey Tank of Home Depot for t he second episode of our New CCO podcast, telling...

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Sad News – Page Member Al Golin Has Passed Away
April, 10, 2017 by Roger Bolton

It is with great sadness that I report that Al Golin, a dear friend and a member of the Arthur W. Page Society Hall of Fame, passed away on Saturday. In 1956, Al joined a small public relations agency called Max Cooper & Associates. Today, that firm bears his name. Golin has more than 50 offices and 1,200 employees around the world. His famous cold call to Ray Kroc in 1957 led to a...

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Don’t Eat Sushi on a Plane - #PageSpring Day 2
April, 07, 2017 by Eliot Mizrachi

The state of journalism was front and center at the Page Society Spring Seminar, beginning with an interview with Wall Street Journal editor Gerry Baker. In a remarkably candid conversation, Baker acknowledged that the news media's reportage – his own paper included – can fail to realize its natural tendency to focus on issues that aren't at the fore between the coasts. Bringing light to...

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