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The Page Turner Blog is about C-suite topics with communications optics.
Mixing Marketing and Advocacy – How UBS Uses Branding to Project Modern Smarts
March, 15, 2017 by Björn Edlund

Confession: it has been a while since I stopped paying attention to brand re-launches. Cynicism or experience? A bit of both, probably. But UBS, which was reviled as the United Bandits of Switzerland after the 2008 crash in which obscure financial instruments knocked a huge hole in the world economy, has gone through a change – and reflected its transformation in a rebranding campaign...

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Why Female Leadership Makes Businesses Stronger
March, 13, 2017 by José Llorente

The concept of women in senior positions is no longer a matter of equality; it also makes good business sense. A growing number of studies carried out on markets throughout the world, as well as the daily practices from the most successful companies, confirm that diversity benefits the workplace by fostering creativity and broader perspectives, and that companies with women in senior positions...

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We Have a Choice to Stand By, or to Stand Up
March, 06, 2017 by Arthur W. Page Society

This week the Arthur W. Page Society is excited to introduce a pilot run of a new podcast titled The New CCO, which offers a first-hand look at member stories related to engaging stakeholders through digital platforms. Our first episode features Home Depot CCO Stacey Tank interviewing Starbucks CCO Corey duBrowa about their Upstanders campaign. The two discuss the campaign beginning with...

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Four Credibility Builders for Corporate Communicators
March, 03, 2017 by Roger Bolton

On Page Turner earlier this week, we posted the full text of Fortune Editor Alan Murray's remarks accepting the Larry Foster Award for Integrity in Public Communication from the Arthur W. Page Center at Penn State.To a room full of corporate communication executives, Alan acknowledged that "Some of my journalist colleagues think those of you in public relations are the enemy. But I've always...

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