The digital revolution continues to redefine the global business environment and rewrite the rules of stakeholder engagement. Emerging markets are shifting the balance of commercial power while offering up complex cultural, social, regulatory and political challenges.
Communicators must be highly attuned to how the world is evolving and the business implications of that evolution. As China flexes its economic muscle and Chinese companies grow into international enterprises, how can CCOs help their Western businesses manage cultural and socio-political differences such as state-controlled capitalism? How can CCOs serve as a compass, guiding their organizations through the turbulence caused by these dramatic changes and others?