The New CCO Report, released on March 16, describes many of the ways that environmental changes - demographic, socio-political, global, economic, technological, etc. - are impacting enterprises and how CCOs are helping companies succeed despite the challenges they raise. In this conference, we explored the implication of these changes on stakeholder engagement, both inside and outside of the enterprise.
Stakeholder Engagement in a Transformed World
The morning program focused on the "outside-in" aspect of stakeholder engagement, exploring how enterprises contend with the complex and fluid array of external issues and publics that affect their success.
The New CCO as Integrator of Enterprise Stakeholder Engagement
The afternoon program focused on the "inside-out" aspect of stakeholder engagement, particularly how CCOs lead integration in enterprises to engage employees, activate corporate character, etc.
The Page Exchange is a new meeting that favors engaging panel discussions and interactive member workshops over speaker presentations. Built around a theme, a morning panel discussion provides insight and context on an issue that is of importance to senior communicators. This is followed by a series of member-led workshops, all related to the panel discussion in some way and designed to maximize group conversation. In many cases, workshops are connected to Page Thought Leadership, offering an opportunity to contribute one's perspective and help shape our work as it progresses. Following the workshops will be a panel of the workshop leaders, designed to tease out key learnings in a discussion in which all attendees are encouraged to take part. The afternoon repeats the same format, albeit with a different topical focus related to the theme. There is ample opportunity to network with peers throughout the day, and the conference is followed by a dinner and keynote address.
Page Exchange is open to Page Society and Page Up members as well as to guests that they wish to invite. Guests must be either eligible for membership in either Page or Page Up, or a senior colleague at a member's organization who will bring valuable perspective to the discussion and will derive value from participating.