In today's world, brand and reputation are more important than ever, and they are increasingly complementary. A company's reputation illuminates its brand, brings it to life. A company's brand can frame its reputation and predispose stakeholders to expect positive behaviors from the company and its people. In a current thought leadership piece in Chief Executive magazine, Arthur W. Page Society Chairman Bill Margaritis presents his views on the critical need for companies to align their brand and reputation disciplines in the crucible of today's business and media environment. For a deeper look on "Reputational Intelligence" click here.

Remembering Marilyn Laurie click here.

The Arthur W. Page Society is a select membership organization for senior public relations and corporate communications executives who seek to enrich and strengthen their profession.