2017 Case Study Competition

The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.

Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives.

**The 2017 Competition Is Now Closed**

As Reference:

Note: All opinions expressed in the Arthur W. Page Society Case Study Competition case submissions are those of the individual authors or commentators and do not necessarily represent the views or policies of the Arthur W. Page Society.

Jack Koten Award

The grand prize winner receives the Jack Koten Case Study Award, named in honor of John A. "Jack" Koten, one of the founding members of the Arthur W. Page Society and its first president. The winning students are invited to the annual Awards Ceremony Dinner held each year at the Page Society's Spring Seminar in New York.

Grand Prize Winner
Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
Submited by: Brooke Lichtman, Jaymie Polet, Bria Smith, Rubai Soni
School: DePaul University
Faculty Advisor: Dr. Matt Ragas

Following the December 2015 San Bernardino shooting, the FBI asked Apple to provide access to the perpetrator's iPhone, forcing Apple to stand its ground on protecting consumer privacy. Agreeing to provide access would jeopardize its consumers' privacy by creating a "backdoor" into the iPhone which Apple deemed unacceptable. Apple's decision was met with praise and criticism by the public and other technology companies. Finally, the FBI used a third party to hack the iPhone. Although consumer privacy was eventually compromised, Apple's response set a precedent and started an important dialogue across the business world about customer privacy and security.

Note: Teaching notes will be made available to faculty upon request.


First Prize
‘Bad Apple' Behavior or a Spoiled Barrel: An Analysis of Wells Fargo's Crisis Response to Alleged Culture Flaws
Submited by: Eva Marnen, Haleigh Stern
School: DePaul University
Faculty Advisor: Dr. Matt Ragas
Second Prize
Costume vs. Culture: How a Successful Communication Campaign Saved Disney's Culture Issue from Turning Into a Crisis
Submited by: Kasey Andrade, Colin Golden, Margo Hughes, Emily Hyde
School: Bridgewater State University
Faculty Advisor: Dr. Hui Zhang
Second Prize
Fifth Time's the Charm? Chipotle's String of Disasters in 2015 and Why Action Can't Fix It All
Submited by: Melissa Seipel, Jason Freeman, Tambi Issac
School: Brigham Young University
Faculty Advisor: Dr. Christopher Wilson

Business School

First Prize
Whole Foods Market, Inc.: Damage Control Over Product Mislabeling (A) and (B)
Submited by: Dylan Koehler, Dustin Schoedel, Stephanie Rearick
School: Mendoza College of Business, University of Notre Dame
Faculty Advisor: Dr. James S. O'Rourke, IV
Second Prize
Chipotle Food Safety
Submited by: Kayla McLaughlin
School: University of Dayton
Faculty Advisor: Dr. Kelly Vibber
Third Prize
Airbnb: Scaling Safety with Rapid Growth
Submited by: Matthew Beck, Will Foster and Claire Kenney
School: Mendoza College of Business, University of Notre Dame
Faculty Advisor: Dr. James S. O'Rourke