Teaching Strategic Communication in Business Schools

Today, many communications professionals have earned a seat at the table by offering counsel that is steeped in business acumen. But do their finance and business counterparts have the same knowledge of communications? Teaching Strategic Communication in Business Schools: New Evidence from the C-Suite shows that the majority of graduate business schools have not elevated communications to an essential part of their curricula and explains why it is increasingly imperative that they do so. The Report builds upon the findings of Building Belief and Corporate Character by underscoring the importance of corporate character to business success, wherein leaders are expected to not only understand but also effectively communicate their company's character to stakeholders. Through insights from business school professors and interviews with C-Suite executives, this Report makes a compelling case to business school deans: MBA programs need to teach strategic communications.