The New CCO: Transforming Enterprises in a Changing World

The CCO of today is at a critical inflection point. The environment in which enterprises operate is fraught with emergent challenges: new competitors reinventing traditional business models; changing demographic, regulatory, and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals communicate with one another and engage more actively with organizations.

In The New CCO, the Page Society proposes a contemporary framework of the CCO role based on three core dimensions:

  • The Foundational CCO: The CCO is a strategic leader and counselor to the enterprise, capable of leading and advising with a broad stakeholder view in mind.
  • The CCO as Integrator: CCOs are breaking silos and emerging as leaders of and participants in cross-functional collaboration, both within the enterprise and across the C-Suite.
  • The CCO as Builder of Digital Engagement Systems: The CCO has an emerging opportunity to devise sophisticated enterprise-wide digital systems for managing engagement with stakeholders at all levels, internally and externally. This includes establishing an ability to engage constituents as individuals, primarily through the application of insights derived from data.

Just as in nature, the organizations that thrive are those most attuned to the conditions of their ecosystem and best able to adapt in ways that yield a competitive advantage. The CCO, as both monitor of environmental conditions and communicator across the enterprise, is at the center of much of the adaptation that takes place. CCOs are and will be increasingly central to their enterprises' ability to adapt to these new realities, which places even greater urgency on the need for CCOs to expand the capabilities that fortify their role as critical enterprise leaders.

additional materials

The Story of What & How March 24, 2016

A new report from the Arthur W. Page Society examining the new chief communications officer (CCO) explains how enterprises can answer two questions: What and how.The stakes are high for all institutions. For-profit businesses, not-for-profit charities...

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Mike Buckley on the Future of the CCO
March 14, 2016
Mike Buckley on the Future of the CCO
A Look into the Future: The New CCO March 14, 2016

By Jon Iwata & Sean O'NeillToday we are proud and excited to introduce a new Page Society report: The New CCO: Transforming Enterprises in a Changing World. It is our most forward-looking work to date, and is the culmination of nearly two years of...

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Gary Sheffer on the Future of the CCO
March 14, 2016
Gary Sheffer on the Future of the CCO
Gen. Stan McChrystal on Efficiency vs. Adaptability
March 14, 2016
Gen. Stan McChrystal on Efficiency vs. Adaptability
C-Suite Perspectives on the New CCO
March 14, 2016
C-Suite Perspectives on the New CCO
The New CCO - Introduction by Dave Samson
March 14, 2016
The New CCO - Introduction by Dave Samson
Jack Welch on Why CEOs Value their CCOs
March 14, 2016
Jack Welch on Why CEOs Value their CCOs
The New CCO: Transforming Enterprises in a Changing World
March 14, 2016
The New CCO: Transforming Enterprises in a Changing World
Christof Ehrhart on the Role of Communications in the Enterprise
March 14, 2016
Christof Ehrhart on the Role of Communications in the Enterprise
C-Suite Perspectives on the Future of Communications
September 14, 2015
C-Suite Perspectives on the Future of Communications
Essential Skills for Today's Communicators
September 14, 2015
Essential Skills for Today's Communicators
Michael Merk on Enterprise Adaptivity
September 14, 2015
Michael Merk on Enterprise Adaptivity
Official Release Event | The New CCO Report
March 21, 2016
Official Release Event | The New CCO Report