additional materials

CCOs on Building Corporate Character: More Work to be Done May 22

In today's always-on, hyper-transparent, digitally connected world, it is becoming progressively more crucial that CCOs prepare enterprises for reputational challenges by building corporate character. The Page Society defines corporate character as the...

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The Fake News Epidemic - 2017 Spring Seminar
May 3
The Fake News Epidemic - 2017 Spring Seminar
Chris Langdon & Nik Gowing - Thinking the Unthinkable (2017 Spring Seminar)
May 3
Chris Langdon & Nik Gowing - Thinking the Unthinkable (2017 Spring Seminar)
2011 Hall of Fame Acceptance Speech March 16

Thank you, Bill, for that wonderful introduction. You have always been one of my heroes, so it is a great honor to have you be the one to make this introduction. I can only imagine how many people in this room you have discovered, mentored and helped...

The UK and the EU after the Brexit Referendum - Martin Wolf
January 12
The UK and the EU after the Brexit Referendum - Martin Wolf
Purpose and Profits - Paul Polman
January 12
Purpose and Profits - Paul Polman
Page Society "New CCO" Report Release & Panel Discussion
January 12
Page Society "New CCO" Report Release & Panel Discussion
Brexit - Causes and Consequences - Martin Wolf
January 11
Brexit - Causes and Consequences - Martin Wolf
IBM's Andy Whitehouse on New Approaches to Listening Through Data & Digital
November 14, 2016
IBM's Andy Whitehouse on New Approaches to Listening Through Data & Digital
IBM's Andy Whitehouse: How Data Informs Stakeholder Engagement
November 14, 2016
IBM's Andy Whitehouse: How Data Informs Stakeholder Engagement
The Home Depot's Stacey Tank on Using Analytics & Content to Engage Stakeholders
November 14, 2016
The Home Depot's Stacey Tank on Using Analytics & Content to Engage Stakeholders
The Home Depot's Stacey Tank on the Digital Future of Stakeholder Engagement
November 14, 2016
The Home Depot's Stacey Tank on the Digital Future of Stakeholder Engagement
Intertwining Organizational Clarity and Corporate Character November 2, 2016

In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission,...

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Driving the Management of Intangible Assets October 20, 2016

We are now immersed in a new economic cycle that is already known by different names, including "Long-term Capitalism," "Applied Economics" or, as I like to refer it, "the economy of intangibles and reputation."But what is it exactly? The economy of...

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Navigating the World's Social Geology October 19, 2016

There is a saying in the energy business: "It's all about the rocks." In other words, our business is driven by geology — we go to where the resources lie. And depending on where those resources reside in the world, the complexity of the geology can...

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​Embracing Corporate Purpose – the New Key to Shareholder Value September 30, 2016

Unilever CEO Paul Polman laid out the case for a strong business commitment to creating social value at the Page Society's Annual Conference in London earlier this month.As Eliot Mizrachi summarized on an earlier Page Turner post, at Unilever,...

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…Or Are We? Purpose, People & Profits = #PageAnnual Day Two in London September 13, 2016

"If a company can't explain its purpose, then what's the purpose of that company?" – Paul Polman, CEO, UnileverIf you missed it, check out our Day One recap, "We're All Screwed."Kicking off a day that swept from businesses serving a broader societal...

AMEC Integrated Evaluation Framework July 27, 2016

The International Association for the Measurement and Evaluation of Communication (AMEC) is one of the world's leading authorities on advising communications professionals about the latest thinking and research regarding the measurement of public...

Page Exchange: “Culture Eats Strategy for Breakfast” June 29, 2016

In San Francisco last week, about 50 Page and Page Up members gathered for our first ever Page Exchange. It was a new type of event that emphasized panels and workshops to maximize the ability of attendees to network, learn and share with one...

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How To Engage Millennial Employees
June 29, 2016
How To Engage Millennial Employees
Millennials Value Social Purpose and Transparency
June 29, 2016
Millennials Value Social Purpose and Transparency
BREXIT: Consequences of a Divided Society June 5, 2016

Talk about being in the right place at the right time.Our Page Annual Conference in London could not be taking place at a more historic time and in a more consequential place. Literally. And our theme, "Clash of Empires: Building Bridges in a Divided...

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Is Reporting Reliably Possible in Twitterville? May 18, 2016

Arthur W. Page, corporate communicator at AT&T years ago, consistently practiced the virtues of telling the truth and proving it with action. Now, where everybody has to know, or pretend to know, something about everything all the time, Jim...

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Spring Seminar Day 2 - Engaged, Civic-Minded, Authentic & Looking to the Future - Millennials & Gen Z April 8, 2016

Tim Adams from the Institute of International Finance discussed the millennial as an engaged global citizen. Millennials are now 27% of the world's population, and they are leading a transformation in not only how we communicate, but also how we...

Page Society Members on Millennials
April 8, 2016
Page Society Members on Millennials
Spring Seminar Day 1: Born Digital – How Millennials are Redefining our Experiences as Consumers, Innovators, Employees and Citizens April 7, 2016

Millennials are becoming the business leaders, customers, coworkers and activists of today. In order to be successful, CCOs need to understand the impact that millennials are having so their organizations can effectively engage them in a way that...

The Story of What & How March 24, 2016

A new report from the Arthur W. Page Society examining the new chief communications officer (CCO) explains how enterprises can answer two questions: What and how.The stakes are high for all institutions. For-profit businesses, not-for-profit charities...

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Official Release Event | The New CCO Report
March 21, 2016
Official Release Event | The New CCO Report
Page Society Releases Report on the Future of the Chief Communications Officer March 15, 2016

NEW YORK – March 16, 2016 – The Arthur W. Page Society unveiled a new research report today describing how the Chief Communications Officer (CCO) of the future will help enterprises build trust and reputation in a challenging and rapidly changing...

Jack Welch on Why CEOs Value their CCOs
March 14, 2016
Jack Welch on Why CEOs Value their CCOs
C-Suite Perspectives on the New CCO
March 14, 2016
C-Suite Perspectives on the New CCO
Christof Ehrhart on the Role of Communications in the Enterprise
March 14, 2016
Christof Ehrhart on the Role of Communications in the Enterprise
Gary Sheffer on the Future of the CCO
March 14, 2016
Gary Sheffer on the Future of the CCO
Gen. Stan McChrystal on Efficiency vs. Adaptability
March 14, 2016
Gen. Stan McChrystal on Efficiency vs. Adaptability
Jon Iwata on the Future of the CCO
March 14, 2016
Jon Iwata on the Future of the CCO
The New CCO: Transforming Enterprises in a Changing World
March 14, 2016
The New CCO: Transforming Enterprises in a Changing World
A Look into the Future: The New CCO March 14, 2016

By Jon Iwata & Sean O'NeillToday we are proud and excited to introduce a new Page Society report: The New CCO: Transforming Enterprises in a Changing World. It is our most forward-looking work to date, and is the culmination of nearly two years of...

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The New CCO - Introduction by Dave Samson
March 14, 2016
The New CCO - Introduction by Dave Samson
Changing With The Times: The Future Of The C-Suite September 27, 2015

As Page members gather in Chicago for the 32nd Page Annual Conference we find ourselves at a crossroads as communications leaders. The speed of business is accelerating, driven by new technologies and business models. Stakeholders are more empowered to...

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Essential Skills for Today's Communicators
September 14, 2015
Essential Skills for Today's Communicators
Michael Merk on Enterprise Adaptivity
September 14, 2015
Michael Merk on Enterprise Adaptivity
C-Suite Perspectives on the Future of Communications
September 14, 2015
C-Suite Perspectives on the Future of Communications
Character Is What You Do, Not What You Say August 24, 2015

From a crisis response standpoint, Amazon gets good marks for its quick reaction to the New York Times workplace culture story last week. CEO Jeff Bezos responded immediately with a well-constructed message to employees,...

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‘Sunny side greed’? Business is good at general good July 2, 2015

It's almost a ho-hum axiom: social responsibility is a win-win deal. Enterprise interest action can be purposed as social benefit action. That was the case charted in my two books on corporate greening. My point (way back in the...

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Building Trust in a New Market
July 1, 2015
Building Trust in a New Market
The Emergence of the "Stakebroker"
July 1, 2015
The Emergence of the "Stakebroker"
GE's New Approach to Labor Negotiation Communications
July 1, 2015
GE's New Approach to Labor Negotiation Communications
Empowering Stakeholders to Tell Your Story
July 1, 2015
Empowering Stakeholders to Tell Your Story
The Power of Storytelling & Making an Emotional Connection
July 1, 2015
The Power of Storytelling & Making an Emotional Connection
Isn't Stakeholder Risk a CCO Responsibility? June 16, 2015

Truth and trust. Two words, Jack Welch told Page members, sum up the role of enterprise leadership communication. His comment at Page's 2015 Spring Seminar echoes a post-Depression era speech of Arthur W. Page. The chief communicator of the nation's...

Coffee & Courage: Starbucks Shows Why Corporate Character Matters June 15, 2015

The Page Model tells us that the CCO's role begins with defining, curating and instilling corporate character - the beliefs, the values, the culture, the purpose and the actions that define an enterprise. At the 2014 Page Society Annual Conference we...

Jack Welch on How Being a CEO is Different Today: Managing "Geniuses, Tramps & Thieves"
May 21, 2015
Jack Welch on How Being a CEO is Different Today: Managing "Geniuses, Tramps & Thieves"
Jack Welch Gives His Leadership Advice to CCOs
May 21, 2015
Jack Welch Gives His Leadership Advice to CCOs
Jack Welch on Hiring Talented People
May 21, 2015
Jack Welch on Hiring Talented People
Jack Welch on Data Analytics, Demonstrating Value & Going with Your Gut
May 21, 2015
Jack Welch on Data Analytics, Demonstrating Value & Going with Your Gut
Jack Welch on the CCO's Relationship with the CEO
May 21, 2015
Jack Welch on the CCO's Relationship with the CEO
Does Your Company Live Its Values? May 19, 2015

There are many reasons companies ignore their own values. Many leaders don't really believe the stated values and instead live by an unstated set of principles that are much more expedient – often driven by short-term financial gain. Others simply...

Future of the CCO Preliminary Findings
May 5, 2015
Future of the CCO Preliminary Findings
The CVS Health Case Study: A Test of Corporate Character May 5, 2015

The following blog post was authored by Maggie Christ, Renáta Sándor and Andrew Tonne, whose case study was awarded the Jack Koten Page Principles Case Study Award for their entry into the 2015 Case Study Competition in Corporate Communications. They...

Leadership Communications - Exercising Wise Use of Power May 4, 2015

Recently, I was asked deliver the opening keynote at Eurocomm 2015 in London, a conference organized by the Europe, Middle East and North Africa chapter of the IABC. I talked about leadership communications, starting by stating my belief that, just as...

Timothy J. Mayopoulos on the Value of Communications
April 23, 2015
Timothy J. Mayopoulos on the Value of Communications
Dr. Kit Yarrow on What Really Drives Consumer Behavior
April 23, 2015
Dr. Kit Yarrow on What Really Drives Consumer Behavior
Mike Buckley on the Future of the CCO
April 23, 2015
Mike Buckley on the Future of the CCO
Jenifer Howard & Mike Buckley on How CCOs Manage Global Expansion
April 23, 2015
Jenifer Howard & Mike Buckley on How CCOs Manage Global Expansion
Chris Graves on What CCOs Can Learn from Behavioral Economics
April 23, 2015
Chris Graves on What CCOs Can Learn from Behavioral Economics
Edie Weiner on the Biggest Challenge Facing CCOs in the Future
April 23, 2015
Edie Weiner on the Biggest Challenge Facing CCOs in the Future
Jason Schechter on How Technology is Changing Communications
April 23, 2015
Jason Schechter on How Technology is Changing Communications
Jon Iwata on the Future of the CCO
April 23, 2015
Jon Iwata on the Future of the CCO
Jack Welch on the Vital Role of the CCO April 13, 2015

“Chief Communications Officers used to be firemen and firewomen," Jack Welch said as he took the stage to close out the 2015 Spring Seminar. Through his 60 plus years in business, the former Chairman and CEO of General Electric—and now Executive...

Spring Seminar Day 1: What Does the Future Hold? April 10, 2015

Day one of the 2015 Arthur W. Page Society Spring Seminar is in the books. The driving theme behind today's sessions focused on the reality that every CCO is operating in an increasingly complex and rapidly changing business environment. With this...

Authentic Advocacy Panel Discussion
December 5, 2014
Authentic Advocacy Panel Discussion
Turning Advocacy into Action
December 5, 2014
Turning Advocacy into Action
CCO as Enterprise Leader
October 28, 2014
CCO as Enterprise Leader
The Page Principles
April 8, 2014
The Page Principles
Jon Iwata - Big Data Analytics Insight Forum
December 20, 2013
Jon Iwata - Big Data Analytics Insight Forum
Gary Sheffer - Authentic Advocacy Insight Forum
November 27, 2013
Gary Sheffer - Authentic Advocacy Insight Forum
Dov Seidman--2013 Annual Conference
October 16, 2013
Dov Seidman--2013 Annual Conference
Social Business Simulation
September 9, 2013
Social Business Simulation
Corporate Character Report
August 28, 2013
Corporate Character Report
2013 Spring Seminar- Rachel Haot (New York City Digital)
April 10, 2013
2013 Spring Seminar- Rachel Haot (New York City Digital)
Historical Perspective August 10, 2011

The Legacy of Public Relations Excellence Behind the Name by Edward M. Block Senior Vice President (retired), AT&T There really was a man named Arthur W. Page. He is not an invention. Every one currently engaged in the practice of...

REPORTS

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership? Does their view of the CCO match what we described in The New CCO? To find out, the Arthur W. Page Society commissioned Penn...

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The CCO as Builder of Digital Engagement Systems

Like. Share. Comment. These three basic human actions, embedded in today's social media tools and platforms, are transformative. The ability for anyone to like, share and comment on virtually anything, to virtually everyone, is redefining how enterprises pursue stakeholder engagement. In less than a decade, social media has evolved from nascent novelty to the most...

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The New CCO: Transforming Enterprises in a Changing World

The CCO of today is at a critical inflection point. The environment in which enterprises operate is fraught with emergent challenges: new competitors reinventing traditional business models; changing demographic, regulatory, and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals communicate with one another and engage more...

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Digital White Paper - The New CCO: Transforming Enterprises In A Changing World

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Building Belief: A New Model For Activating Corporate Character and Authentic Advocacy

In 2007 the Arthur W. Page Society published The Authentic Enterprise, which identified radical transformations occurring in the business environment – the digital networking revolution, growing demands for corporate transparency, and rapid globalization – and the ways these were altering how organizations address their communications strategies. The emergence of these...

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The Authentic Enterprise

Leaders of 21st century enterprises face a rapidly changing context for global business and society. At stake is their ability to manage successfully their relationships with customers, investors, partners, employees and other key audiences and stakeholders. Indeed, corporations are increasingly engaging in fierce competition over...

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The Dynamics of Public Trust in Business - Emerging Opportunities for Leaders

A task force organized by the Business Roundtable Institute for Corporate Ethics and the Arthur W. Page Society set out to investigate the current landscape of public trust in business. Our goal is to provide business leaders with knowledge on which they can base decisions and actions. This report represents the initial step in a larger effort to identify opportunities...

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Authentic Advocacy: How Five Leading Companies are Redefining Stakeholder Engagement

Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how CCOs can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today's environment, learned through interviews conducted with five leading companies – Cargill, Chevron, Lundbeck, Southwest...

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The CEO View: The Impact of Communications on Corporate Character in a 24x7 Digital World

What do today's leading chief executive officers think about the role of strategic communications in their enterprises? To find out, the Arthur W. Page Society interviewed 20 CEOs, and the results are reported in The CEO View: The Impact of Communications on Corporate Character in a 24x7 Digital World. The study, one of our Thought Leadership Committee initiatives,...

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Teaching Strategic Communication in Business Schools

Today, many communications professionals have earned a seat at the table by offering counsel that is steeped in business acumen. But do their finance and business counterparts have the same knowledge of communications? Teaching Strategic Communication in Business Schools: New Evidence from the C-Suite shows that the majority of graduate business schools have not...

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Corporate Character: How Leading Companies are Defining, Activating & Aligning Values

Corporate Character explores in depth a core component of the New Model for Enterprise Communications, which was first introduced in Building Belief (2012). Through surveys with 25 Fortune 50 companies, the Arthur W. Page Society developed key findings about how companies are defining, activating and aligning values in their organizations. The report lays out tested,...

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Social Engagement: Trends, Cases & The New Model in Action

In Building Belief we put forth a New Model for creating advocacy among an organization's key stakeholders. Its centerpiece involves defining and activating corporate character and ensuring that it permeates the enterprise. Employees should embody this character, business policies and practices should be consistent with it, and the brand should represent it from top...

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